In the business world, technological trends are ever evolving, markets shrinking as more brands step in, and stiff competition rising. But you still have to maintain and if possible curve out your niche industry. This then demands that you scale up your marketing efforts by using every piece of data collected by such internal systems provided by Profisee and external data pulled in by other master data management tools in place.

It also demands that you strive towards sourcing better data and put in place more effective analytics tools that help you come up with credible information that you can act upon. But how does better data power your marketing efforts and boost a campaign?

1. By helping the team refocus towards the customer

Have your marketing efforts and campaigns been missing the mark more often? Does your content address the customer, or does it make some of your loyalists feel secluded? Such misses don’t just result in customer loss but also hurts the company’s reputation. Accumulating better and more actionable data can go a long way in helping your marketing team refocus their content towards your customers. This ensures that every marketing article published has an impact on your customer. Most importantly, it ensures that you no longer have to keep worrying about how the public reacts to your marketing efforts.

2. By giving you a competitive edge

While almost every brand appreciates the importance and impact of marketing campaigns, they don’t always appreciate the role data plays in fine-tuning their efforts. By consolidating data from different sources and using it to create more impactful campaigns, you improve your brand’s competitiveness. You get to jump the competition, especially the brands that haven’t realized the potent that big data presents to their marketing departments.

3. Better determination of the ROI for marketing

Before installing a new system within the workplace for any department, you first conduct a feasibility study to determine if its cost is commensurate to the value it promises to provide. In the same breath, before putting in efforts to a given marketing campaign, you must first determine its ROI. In most cases, companies work with assumptions that hurt that end up hurting their company’s reputation as well as its finances. You can avoid this through data consolidation that allows you to determine with utmost accuracy the expected ROI from a particular campaign before funding it.

4. Helps you gain a better understanding of your different markets

Whether your brand specializes in a single or multiple products or services, your marketing team needs to realize the fact that you serve different markets. It, therefore, needs to move away from the traditional messaging techniques where one message targeted to all the markets. Profisee helps your team learn how to interact with master data management tools that in turn help them to identify the different markets as well as how to interact with them.

5. Helps you understand your audience

The most successful marketing campaigns are the ones that address its audience’s pressing needs. But how do you tell their needs and give it to them if you don’t know your audience? The first of your marketing efforts should, therefore, center around understanding your audience and using every piece of data available to determine their needs as well as the most effective method of getting them the solutions.

6. Understand faults with previous campaigns

Why did the last campaign flop? Why did its expected returns on investments fall way below the initial estimates and what can you do differently with the current campaign? The answer to the factors leading to the failure of past campaigns is contained in the campaign data. You only need effective master data management tools to comb through the efforts put in place, processes implemented, and any other relevant piece of information available. Such tools help you understand the past mistakes and educate you on how to avoid them.

7. Identifies your website heatmaps

Your marketing campaign shouldn’t be rigid, rather it should be relaxed and allow for necessary changes. For instance, you don’t have to wait for the campaign time to end before testing its impact. A part of the campaign should involve putting in place measures that allow your team to check on its progress such as heat maps within the company’s websites that identify pages with the most traffic. The changes then involve coming up with enough content and other creative ways of converting the visits into sales.

Bottom line

There is more to impactful marketing campaigns than just the generation of creative content. You need to learn where and when to publish the content as well as how to identify and target your intended audience. And it all starts with getting your data right.